What Are The Most Perspective eCommerce Business Trends For 2018?
Aidan Booth and Steve Clayton from 7 Figure Cycle:
I assume that in 2018 eCommerce business will become more data-driven and with a greater focus on customer lifetime. It does not always have to be the big data club or even machine learning or artificial intelligence to build a 7 figure business. But the intelligent market, customer, and behavioral analytics can more efficiently control, automate, or extract new knowledge from the data that provides a direct competitive advantage to existing marketing campaigns and systems. Similar to eCommerce Business Intelligence, I assume that sooner or later we will need a kind of marketing intelligence in which metrics across channels and systems can be aggregated and meaningfully evaluated.
The gap between the companies that holistically understand marketing and rely on high-end online marketing technologies and the average medium-sized enterprises eCommerce businesses will further diverge, which will exacerbate the competitive situation in many areas. The subject of video will undoubtedly continue to grow massively in 2018 as a whole. Via social media platforms like Facebook or YouTube-driven videos, as well as spontaneous and authentic clips on Snapchat offer a high differentiation and branding potential in more and more accessible target groups.
James Attherton, Union Jack News Editor and eCommerce Specialist:
2018 will be dominated by the topics of live video anywhere, anytime, chatbots, artificial intelligence, paid media and consolidation. Businesses, as well as public figures, will increasingly express themselves with live videos on a wide range of topics and respond directly to reactions and questions from viewers. Many 7 figure companies will devote themselves to chatbots and gain their first experiences. In the process, they will find that a chatbot automatically sends out the last content on the website won’t be enough and won’t be accepted, but solutions with artificial intelligence that add value to the user are required. With high certainty, the last company will understand in the coming year that on the social media channels adequate media budgets are necessary to achieve good results and Paid Media basically on Facebook and co. Consolidating or consolidating presences, actions and goals into online and especially social media channels should, in my opinion, be an important topic on the ToDo list for 2017 – in any case it would be necessary and useful for many companies. Find more business and eCommerce predictions an the full insights on the official 7 figure cycle website here: 7figurecycles.net
Sam Garfield, Entrepreneur and DiyHappy CEO:
In 2018 eCommerce marketing will once again move in entirely new directions. One of these directions will be chatbots, which in particular improve customer service of 7 figure eCommerce websites. Already today, Facebook rewards corporate pages for answering requests from users quickly and comprehensively. Chatbots will ensure next year that we as consumers can shop more efficiently because they learn from our behavior and preferences. This topic should not be confused with that of social bots, which are often used to disguise disinformation deliberately. Chatbots, for example, will be used to answer standard customer service questions or to book airline tickets and display the boarding pass. Even as personal assistants, chatbots will be used and make our digital life easier wherever it is possible. The ability of the bots to independently learn from our dealings with them will result in unthinkable and very practical applications in which chatbots will then play a central role.